Tuesday, August 09, 2005

ECT News Network Real-Time Alert

Online Ad Revenue to Double to $18.9 Billion by 2010

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Another sign that e-commerce has come of age appeared yesterday as JupiterResearch predicted online advertising would reach US$18.9 billion by 2010 -- almost double last year's gross of $9.6 billion. Much of that revenue growth will be stoked by search engine advertising, which garnered 40 percent of online ad sales in 2004, compared to 27 percent for display and sponsorship advertising and 18 percent for classified advertising, according to another report, the Interactive Advertising Bureau's (IAB) 2004 annual report on Internet advertising.
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