Thursday, July 21, 2005

Word of the Day: nuclear fusion Word of the Day
July 22, 2005



-- Word of the Day: nuclear fusion
-- Today's Tech News
-- Brain Food
-- Additions and Updates

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TODAY'S WORD: nuclear fusion

Nuclear fusion is an atomic reaction in which multiple atoms combine
to create a single, more massive atom. The resulting atom has a
slightly smaller mass than the sum of the masses of the original
atoms. The difference in mass is released in the form of energy
during the reaction, according to the Einstein formula E = mc2, where
E is the energy in joules, m is the mass difference in kilograms, and
c is the speed of light (approximately 300,000,000 or 3 x 108 meters
per second).

The most common nuclear fusion reaction in the universe, and the one
of most interest to scientists, is the merging of hydrogen nuclei to
form helium nuclei. This is the process that occurs in the interiors
of stars including the sun. Hydrogen fusion is responsible for the
enormous energy output that stars produce.

SEE OUR COMPLETE DEFINITION ONLINE:,289893,sid9_gci1106731,00.html?track=NL-34&ad=523635

Technology Review discusses recent international fusion research:

HowStuffWorks describes a fusion propulsion system for spacecraft:

Everyone is tossing around terms like risk tolerance, critical
records and business continuity - but not everyone agrees on their
meanings. Here's a list of definitions for popular phrases that
auditors, IT executives and CEOs like to use.,294698,sid19_gci1108002,00.html?track=NL-34&ad=523635

Are marketers going overboard, sticking a 'ph' in front of every word
to describe a new cyberthreat? One security expert explains why he's
phed up.,289142,sid14_gci1108870,00.html?track=NL-34&ad=523635

Small shops need to pay special attention to big changes at

Catch up on all the latest IT news!

This type of exploit could be thought of as the agricultural
alternative to phishing. What is it?

A neutron is a subatomic particle found in the nucleus of every atom
but one. What is it?

JIT compiler is a program that turns Java bytecode into instructions
that can be sent directly to the processor. (Hint: It's never too
early or too late!) What does JIT stand for? Answer:,,sid44_gci212423,00.html?track=NL-34&ad=523635&offer=dq

If you want to erase a hard drive, DBAN fits the bill. The freeware
doesn't require a host OS or special drivers, but it does let you
configure the number of wipe passes.,289483,sid68_gci1107769,00.html?track=NL-34&ad=523635





capacity optimization,,sid5_gci1103991,00.html?track=NL-34&ad=523635



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Keyword News: [equity loan rates]

Thursday, July 21, 2005 9:08 PM PDT
Your Keyword News Alert for [equity loan rates]
matched the following stories:

BusinessWeek, Thu, 21 Jul 2005 8:58 PM PDT
Yearning for Yuan Clarity
Some fret about China's Greenspan-like vagueness about how it will manage the currency. China is keeping its options wide open with its murkily worded announcement July 21 that it's no longer rigidly pegging its currency to the dollar.

BusinessWeek, Thu, 21 Jul 2005 8:58 PM PDT
The Yuan: A Baby -- but Key -- Step
China's July 21 move away from its dollar peg won't transform matters immediately.

Business Wire via Yahoo! Finance, Thu, 21 Jul 2005 8:30 PM PDT
HMN Financial, Inc. Announces Second Quarter Results
HMN Financial, Inc. :

Daily Telegraph, Thu, 21 Jul 2005 7:38 PM PDT
Seniors sit on $350bn wealth
THE pursuit of the great Australian dream has led to $350 billion in older people's private savings being locked in their home, wealth which could be used to fund their retirement - but at risk of eroding their childrens' inheritance.

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Thursday, July 21, 2005

Week's Top Stories

IBM Shuffles Services Deck
IBM realigns its management structure following the departure of 30-year IBM veteran John Joyce.   (July 19, 2005)

Microsoft to Acquire E-mail Security Provider
Redmond adds another piece to its growing list of security buys.   (July 20, 2005)

Siebel Scores High CRM Marks
Forrester recognizes the company's performance despite a tough year in other areas.  (July 19, 2005)

LinkedIn Launches Premium Service
Social networking site hopes to be profitable by early next year.  (July 19, 2005)

BEA Fits Tuxedo With SOA Makeover
The software maker continues to enable its programs to transfer Web services fluidly across computer networks.  (July 18, 2005)

IDC: Web Services Consumption to Hit Stride
Distributed computing software adoption is expected to ramp up, becoming more of a proven solution than an acid test.   (July 14, 2005)

More Top Stories

Trends & Analysis

Sun Looks Beyond The SOA Here And Now
The company will gain the ability to compose composite applications to fashion SOAs with SeeBeyond buy.   (June 29, 2005)

SOAs So Close, Yet So Far
Computing architecture experts from different organizations convene to discuss SOA momentum, or the lack thereof.   (May 17, 2005)

Web Services Brightens Middleware Spotlight
IBM leads a middleware surge, which Gartner says will continue in 2005.  (April 13, 2005)

Why SaaS Is Making a Comeback
Software-as-a-service is alive, well, and thriving, writes guest columnist K.B. Chandrasekhar of Jamcracker. Here's why.   (March 24, 2005)


Anatomy of a Successful CRM Implementation
With CRM gaining in popularity once again, heeding a few crucial steps should lead to a successful deployment (this time around), writes guest columnist Bill Donlan of Adjoined.  (July 14, 2005)

Outsource Security to the Cloud
One company is building security data centers, offering top-of-the-line, up-to-date products to business customers on a plan the company calls 'Security in the Cloud.'  (June 1, 2005)

Dev: Integrating Your Web Site into Microsoft CRM
Using Microsoft's CRM software is an effective way to keep track of who your company is doing business with. Integrating customer interaction on your website with Microsoft CRM will move you even closer to efficient, automated business processes and help you realize the ROI you're after.   (June 8, 2005)

Product Review: Interland's Online Catalog Suite
Like many modern ISPs, Interland offers a lot more than just Web hosting. In the latest in an ongoing series of online hosted e-commerce storefronts, we examine Interland's 'Online Catalog Suite' offering.   (March 17, 2005)

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More News

Business Objects Bids For SRC
The software maker will gain financial planning software should the deal succeed.   (July 20, 2005)

Sun to Resell Interwoven's Software
Sun will offer customers Interwoven's content management software, renewing the vows between both companies.   (July 20, 2005)

Un-Patched Oracle Flaws Abound?
Oracle isn't pleased about a German researcher's public disclosure of flaws.  (July 20, 2005)

Microsoft to Google: Stop Poaching
Talent poaching of former China executive draws lawsuit.  (July 19, 2005)

IBM to Buy E-Forms Maker PureEdge
Big Blue will acquire the company to improve its business process technology.  (July 19, 2005)

Blinkx Feeds TV Searches
Video search service lets users save searches as RSS feeds.  (July 19, 2005)

Gates: Good Techies Are Hard to Come By
Microsoft Research Summit kicks off with no easy answers.  (July 18, 2005)

NetContinuum Melds App-Delivery, Security
The company launches a new network appliance for enterprise and government customers.  (July 18, 2005)

Brain Drain in The Tech World?
The number of tech workers has dropped in recent years. What's behind the plunge?  (July 15, 2005)

Anatomy of a Successful CRM Implementation
With CRM gaining in popularity once again, heeding a few crucial steps should lead to a successful deployment (this time around), writes guest columnist Bill Donlan of Adjoined.  (July 14, 2005)

More ASP news

Discussion Forums

Join the Discussion:'s industry forums
Weigh in with your take on the latest news about the ASP industry.  (July 21, 2005)

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ECT News Network Daily Alert

Astronomers Pick Out Potential Planetary System

[Keywords Matched: iPod PDA Laptop Sun]
The extraordinary nature of the dust around the star indicates a violent history of cosmic collisions between asteroids and comets, or perhaps even between planets, said researchers at the University of California, Los Angeles. Typically, small dust particles get pushed away by radiation or wind, and larger particles often get destroyed in collisions or clump together to form larger objects. The dust is similar in composition to dust in our solar system, but has been pulverized into tiny particles.
Read Story on TechNewsWorld

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Secure WLAN best practices and topology

Are you aware of the most common wireless security problems? Is your
wireless network secure? If a user can have wireless access in their
home, at McDonald's, or even on an airplane, you can be sure that if
you do not provide a secure solution in the office, your users will
provide an insecure one.

Read this article and learn about best practices for a secure WLAN.
The following is a list of wireless security "do's and don't's". To
learn more about the do's and don't's listed below or how you can use
these best practices to implement a secure WLAN, go to,,43956,00.htm?track=NL-316&ad=524051

* Provide only specific services, i.e., HTTP, HTTPS, SMTP, etc.
* Control access between the WLAN and LAN with a firewall.
* Use the AP for access only.
* Configure the AP properly.
* Implement Wired Equivalency Protocol (WEP) using a 40/64-bit key
(good), or, if available, a 104/128-bit key (better).
* Use a VPN to secure communication between WLAN and LAN resources.
* Implement Media Access Control (MAC) address filtering.
* If possible, use a HTTP/SHTTP proxy to access the Internet.

**** View details on wireless security best practices here:,,43956,00.htm?track=NL-316&ad=524051

Learn more about wireless networking and security by checking out the
Wireless Enterprise section of the High-Performance Networks Info
Center on Topics featured in these tips include
wireless networking, mobile devices, wireless architecture, and more!,,43955,00.htm?track=NL-316&ad=524051

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Published: Thursday July 21, 2005

You know the rule, Billy: no consensual sex with prostitutes. Now kill her and take the extra points.


The Entertainment Software Ratings Board (ESRB) has finally given "Grand Theft Auto: San Andreas" the scarlet letter. On Wednesday the organization changed its rating on the latest installment in Rockstar Games' controversial franchise to "AO" (Adults Only), from "M" (Mature), apparently after concluding that the game's content is better suited to 18-year-olds than 17-year-olds. The move follows the release of the now infamous "Hot Coffee" mod -- a patch that unlocked sexually explicit scenes hidden within the game and energized parents groups and legislators lulled into complacency by the criminal-adventure role-playing game's long history of violence towards prostitutes, pedestrians and police officers. "After a thorough investigation, we have concluded that sexually explicit material exists in a fully rendered, unmodified form on the final discs of all three platform versions of the game," said Patricia Vance, president of the ratings board. "Clearly the [original] rating was incorrect, and it needed to be corrected." For Rockstar, which insists Hot Coffee was an "unauthorized third party modification," the rescinding of the "M" rating will likely be a commercial mugging. Wal-Mart, which accounts for as much as 20% of video game sales in the United States, began removing "San Andreas" from its shelves Wednesday, joined by Best Buy, Target, and today, Circuit City.

As painful as the Hot Coffee debacle will be for Rockstar, it could prove an additional burden for the ESRB, which has suffered a blow to its credibility. In an interview with the New York Times, Vance said the incident has given the organization cause to rethink its ratings process. "This is the first time that we have dealt with a third-party modification and this raises a number of issues that we as an industry will have to deal with," Vance said. "We want to make it very clear to publishers that they must clean up their product before shipping it. In the past they may have included content on the disc that they never intended the audience to access, but now hackers have sophisticated tools to unlock this stuff and the publishers have to be sure to either disclose the material to us or delete it."
Comment on this post

HP converting storied garage into recycling center: Hewlett-Packard's new corporate slogan under CEO Mark Hurd's leadership may not be "invent" so much as "repurpose." A day after offering up a "research will not be cut" declaration to its plans to trim its workforce by 14,500 employees (see "Mr. Hurd, sir, come quick! The walls of the garage! They're dripping blood!"), HP did just that. In an e-mail sent to employees Wednesday morning, HP Labs Director Dick Lampman announced the cancellation of four of the company's research projects -- the Consumer Applications and Systems Laboratory, the Emerging Technologies Laboratory, the Cambridge Research Laboratory, which worked on health and wellness technology, and the Advanced Software Research team.In disbanding the last group, HP is bidding adieu to legendary Silicon Valley technologist Alan Kay. A founder of Xerox's Palo Alto Research Center, Kay -- who once said, "The best way to predict the future is to invent it" -- was instrumental in the development of the windowing GUI and modern object-oriented programming. He envisioned a laptop computer long before the first ones rolled out and his Smalltalk programming language was a predecessor to Sun Microsystems' Java. Hard to believe HP's cutting him loose. But it is. According to the company, his research doesn't jibe with HP's new focus. "I was surprised by [Alan] leaving," said one HP Labs researcher who asked not to be identified. "In the last year, he was kind of the poster child of the 'HP Invent' stuff, and now all of a sudden, he's not here anymore."
Comment on this post

Q  U  O  T  E  D

Q: What sort of defenses does it have, if on the off chance.. there is a Rebel attack. I don't really want to cough up for this only to have it destroyed by some pesky X-Wing fighters. A: It protects itself by oscillating the atmosphere around it at low frequencies. An X-Wing would fall apart before it got close.

Q: I have a "Cloud city on the gas planet Besbin" AV receiver. Are they compatable? A: The Death Star cannot be powered by line level alone, you could not destroy a planet with line level. It needs an external amplifier, you can buy mine :)

Q: Does it include a tractor beam? A: For health and safety reasons I decided not to include a tractor beam. If you recall, it all started to go wrong for Darth Vader following the use of such a device.

-- A selection of questions and answers from an eBay auction for The Death Star Home Cinema Subwoofer (Thanks Craig)
Comment on this post

So I'll see you onstage at 12:45? Oh, and Steve, don't forget the reality distortion field. We may need it. Does anyone even care about the perpetually delayed iTunes phone anymore (see "You have to understand, Mr. Jobs is very sensitive about premature elaboration" and "Apple embeds iPod phone announcement in iTunes code")? If you're one of those who do, you might want to pay special attention to next week's Motorola "what's wow and what's now" event, which may see the announcement of the company's ROKR iTunes phone. Sources tell Apple Insider that Apple CEO Steve Jobs will make an appearance during Motorola Chairman and CEO Ed Zander's presentation, ostensibly to help him uncrate the suppository-esque ROKR.
Comment on this post

The FUD is strong in this one ... If baiting the open source community is an intramural sport at Microsoft, then the general manager of platform strategy, Michael Taylor, just got his FUD jersey. In an interview with ZDnet Asia, Taylor throws a number of sucker punches at Linux, decrying the operating system as brittle and scoffing at the notion that it's more secure than Windows. "The Linux phenomenon created this emotional hype or spike where, in some ways, people became less concerned about some of these practical issues around cost of ownership, reliability, security and so on," Taylor said. "But I think now, two to three years into this, we're seeing these issues around cost and reliability coming up such that, we now know we need to go back to the basics on how we evaluate a platform and choose it. ... You can build [a Linux infrastructure], design it, and it will work great. The trouble begins when you want to add things to it, add some services and things like that. Because of the brittle nature of the platform, when you do that, other things break. We see that in the labs all the time, and our customers see that as well. So that has a (total) cost of ownership impact on it. Most IT professionals don't want to be in the business of maintaining system-level software."
Comment on this post

Mr. Jobs, a couple of smirking Sony guys dropped this off for you ... No need to wait for Apple's rumor-fattened video iPod, not with Sony prepping a ceramic white version of its Playstation Portable and a firmware update that will bring WMA and MPEG-4 AVC support, a real Web browser, and the ability to display TV content to the device.
Comment on this post

The pain beam is perfectly safe as long as both operator and target follow the detailed instructions: Among the inventory of kinder, gentler weaponry being developed by the Department of Defense's Joint Non-Lethal Weapons Directorate is the Active Denial System -- a microwave "pain beam" designed to heat skin to intolerable levels without burning it. Writing in Popular Science a few years back, Eric Adams described what it's like to be on the receiving end of such a directed-energy beam. "In a small building half a mile away, a young Air Force technician, using a joystick and video monitor, aimed crosshairs at my back," Adams writes. "After a brief delay to wait for a passing airplane to clear — none can be in the vicinity when experimental directed-energy weapons are tested; an alarming precaution, I thought — the countdown commenced from five. About a half-second after 'One,' I felt a warm spot on my back. A millisecond later the heat intensified dramatically, as though someone were pressing an electric burner hard on my back. I expected to hear sizzling, to smell burning flesh. The pain exploded to the point where I was no longer actually thinking, and certainly wasn't in any sort of control of my reactions. With a shout of 'Yeow!' I involuntarily sprang out of the way." With its Pentagon classification "less lethal," the weapon seemed a promising way to control crowds. But now, as it nears deployment in Iraq scientists are questioning its safety. The weapon inflicts no physical damage, as long as you react to the pain it causes and move out of the way. If you don't move, well ... "How do you ensure that the dose doesn't cross the threshold for permanent damage?" asks Neil Davison, co-ordinator of the non-lethal weapons research project at the University of Bradford in the UK,. "What happens if someone in a crowd is unable, for whatever reason, to move away from the beam? Does the weapon cut out to prevent overexposure?"
Comment on this post

Off topic: The Worstest Album Covers Ever III and three from Mcsweeneys: The Boy in the Bubble reviews New York City's most fashionable and trendy new restaurants, Anecdotal leads for news stories reporting the end of the world and Excerpts from the diary of an aspiring death-metal frontman

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ECT News Network Real-Time Alert

Sony to Release Browser for PSP

[Keywords Matched: Internet browser Mozilla Firefox "computer virus"]
Sony officials today said the company will release a software upgrade that will let the PlayStation Portable video game system surf the Web without a cumbersome software trick. The free software patch will be available next week in Japan, said Ken Kutaragi, chief executive of Sony's game unit. The PSP comes with a built-in antenna for wireless Internet access, but the only way to use it for surfing the Web has been to modify a limited browsing feature in the racing game "Wipeout Pure."
Read Story on TechNewsWorld

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Media Buying: Alternate Reality Gaming and Brand Campaigns

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Tessa Wegert
Alternate Reality Gaming and Brand Campaigns
› › ›   Media Buying

BY Tessa Wegert
July 21, 2005

Word on the Net says AOL is about to launch a colossal new branding campaign to promote its redesigned portal,, still in beta. With a large portion of its estimated $50 million budget being spent online, the company's media plan is expected to include paid search and online branding ads on such sites as E! Online and

With the campaign, AOL joins a legion of companies that employ the Web to increase awareness of, and consumer allegiance with, their brands. Like many other companies, AOL may want to reconsider its approach.

The typical online branding campaign, with one-way, logo-laden banners and rich media ads, is in the process of a major overhaul. Marketers are turning to tactics such as branded online entertainment and "alternate reality branding" (ARB) to stand out online. They're discovering an effective brand-building message needn't be limited to 468 x 60 pixel box.

Branding needn't be limited to ads at all. Companies such as Nestlé, which recently launched a new product called Nestea Ice, are using product-specific Web sites as the primary vehicle for delivering branding messages.

To promote Nestea Ice, Nestlé developed an entertainment portal of sorts, catering to its target audience: males 12 to 24. Every aspect of the property is consistent with the product's overall brand message and slogan: "Stamping out hotness all across the land." Visitors can play a game on the home page before they enter the site, view online video, and enter a contest. The site encourages visitors to interact with the brand and share their experience with friends -- something few traditional online branding ads offer.

Marketers can also use alternate reality gaming (ARG), sometimes called ARB, to brand properties and products without resorting to standard (read: boring) campaigns. One such effort is for Warner Bros. Pictures' "Swordfish". Companies such as Audi and ABC have also developed multichannel ARG to boost brand and product awareness.

With ARGs, which typically involve a considerable online component, marketers can inform and engage without forcing a brand message on their audience. Consumers may be well aware of the motives behind such efforts, but they're more likely to accept them given they get something out of the brand message.

ARGs can also encourage brand interaction on a deeper level for days, even weeks. A conventional branding ad is often viewed, then forgotten. Marketers' investments go further, and consumers are more likely to forge a lasting relationship with the brand.

With so many alternatives to traditional online branding, why choose a standard campaign? Buying banner impressions on popular sites may be the prudent approach. But in an atmosphere rife with more appealing offerings, can a standard branding campaign still compete?

Branding campaigns have always been the bane of the online media buyer's existence in many ways. Not designed to generate immediate sales, they're difficult to justify to a client. As they often don't include a call to action, they're difficult to track and analyze. Increasingly, however, this is no longer the case. Online branding is being turned on its head and rebranded to deliver better results.

Whether these new alternatives are combined with more conventional ad campaigns or replace them altogether, we'll read less and less about branding budgets spent entirely on third-party sites. Today's branding campaign is interactive, engaging, and entertaining. There's no telling what form it will adopt next.